A guide to natural matte, pearly, cream, and mineral eyeshadow
A guide to our range of natural matte, pearlescent, cream, and mineral eyeshadows and why they are great!
When it comes to eco-friendly makeup, you might be under the misconception that natural eyeshadows are not capable of packing the same punch as their commercial counterparts. You would be wrong! In this guide, you can learn about the different types available and why they are a superior option when compared to conventional products.
Matte pressed eyeshadow
Matte pressed eyeshadow is great for those that want a natural look, or for heavier evening looks where a solid block of colour is desired. It suits skin of every age and provides full coverage whilst being able to be shaped and blended to your particular style. You can use a brush or your fingers to apply matte eyeshadow but be sure to blend well as matte finishes can be unforgiving. These beauties by ZAO come in a bamboo case and are refillable. They also contain no talc and are not tested on animals.
Pearly pressed eyeshadow
Pearly eyeshadows are great for both daytime and evening looks and can be applied more easily than shadows with a matte finish. They brighten the eyes and face and provide a little bit of shimmer that makes you look glamorous and polished with minimal effort. With pearly eyeshadows you can either apply all over the lid with a brush, gently blending out into the socket, or you can dab it with your finger, highlighting the lash line, corner of the eyes and brow bone for a delicate, subtle finish.
Eye Coal is a great option for those that want a multi-purpose product as it can be used as eyeshadow, eyeliner, and even mascara depending on how you apply it. Made with sunflower oil, white clay, arrowroot and beeswax this goes on like a cream and provides a dramatic burst of colour that is great for smudging and blending for a subtle, or even grungy effect.
Mineral powder eyeshadow
We have extolled the virtues of mineral eyeshadow many times but in case you missed the memo- it’s great! Offering a thick coverage with great pigment levels, you can apply it dry or wet, depending on the effect you want. You can even use it as eyeliner due to its consistency and vibrancy. Made with basic, natural ingredients and free from synthetic additives like preservatives and artificial colouring, mineral eyeshadow is a great option for those looking for a natural eyeshadow alternative.